Online and TV together. Yet another survey
And yet another report on internet-TV usage. And the winner is....
Both. Of course. Well, if you look at the overall numbers, yes. Tanya Yuki of comScore gave a presentation to the Advertising Research Foundation on March 24th. Here are some interesting points:
The “sweet spot” for on line advertising is actually 6 minutes. That’s how much the audience will tolerate before it tunes away. They obviously didn’t ask me!
This next slide is my favorite. Online does not replace broadcast. Broadcast does not replace online. They are different mediums consumed for different purposes:
And third, online is key for telling people you exist. Online drives traffic to TV. Online is an advertising medium.
So, for those who continue to believe online will kill the TV star, it seems you may be wrong. And for those who believe online in a pedestrian approach you don’t have time for, well...I guess I’ll miss your show.
The “sweet spot” for on line advertising is actually 6 minutes. That’s how much the audience will tolerate before it tunes away. They obviously didn’t ask me!
This next slide is my favorite. Online does not replace broadcast. Broadcast does not replace online. They are different mediums consumed for different purposes:
And third, online is key for telling people you exist. Online drives traffic to TV. Online is an advertising medium.
So, for those who continue to believe online will kill the TV star, it seems you may be wrong. And for those who believe online in a pedestrian approach you don’t have time for, well...I guess I’ll miss your show.
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