Internet and TV together
People are using the internet along with their televisions 35% more.
According to the Nielsen Three Screen Report which tracks usage of TV, internet and mobile, nearly 60% of users per month are on the intertubes at the same time they are watching TV. Remember when everyone thought the internet would kill TV? Well, it seems maybe we have just gotten better at multitasking.
We also watch “TV” at work, thanks to the magic smaller flat screen we carry with us. 44% of all online video is watched while we should be neck-deep in some spreadsheet (Excel video plug-in idea!). Apparently, Steve Jobs, as well as the rest of us, watch “The Office” online when we’ve missed an episode. Internet-video-as-DVR. Thanks to TiVo, we’ve gotten used to TV our way. NBC now has NBC Direct with a branded player allowing you to download HD (well, 16x9) episodes.
We also seem to like to be together during live events like the Superbowl. Facebook and Twitter let us do that without the need to have to get the stains out of the carpet after. Go Daddy!
Smartphones have allowed for a 57% increase in viewing video on a mobile device. Just imagine what that number would have been if AT&T had better 3G service in 2009. When do we start hearing that mobile is killing the desktop? It has already been mentioned that the web page is the wrong place for news. It’s too slow to produce...compared to a tweet or a Facebook status message.
So, as you look at all of this, what single audience demand do you see in common: Convenience. (hint! hint!)
Sources for this article:
NielsenWire
Mashable article
O’Reilly article
Previous post about Pew Report.
We also watch “TV” at work, thanks to the magic smaller flat screen we carry with us. 44% of all online video is watched while we should be neck-deep in some spreadsheet (Excel video plug-in idea!). Apparently, Steve Jobs, as well as the rest of us, watch “The Office” online when we’ve missed an episode. Internet-video-as-DVR. Thanks to TiVo, we’ve gotten used to TV our way. NBC now has NBC Direct with a branded player allowing you to download HD (well, 16x9) episodes.
We also seem to like to be together during live events like the Superbowl. Facebook and Twitter let us do that without the need to have to get the stains out of the carpet after. Go Daddy!
Smartphones have allowed for a 57% increase in viewing video on a mobile device. Just imagine what that number would have been if AT&T had better 3G service in 2009. When do we start hearing that mobile is killing the desktop? It has already been mentioned that the web page is the wrong place for news. It’s too slow to produce...compared to a tweet or a Facebook status message.
So, as you look at all of this, what single audience demand do you see in common: Convenience. (hint! hint!)
Sources for this article:
NielsenWire
Mashable article
O’Reilly article
Previous post about Pew Report.
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