Facebook knows where you are
Check-in and Badges are just the beginning. Shortly, Facebook goes geo-aware and everything is going to get bigger.
Like FourSquare, Facebook will know your location, allowing you to check-in. Well, they have always known your location. Now they are just going to use that information to make money. And like FourSquare and other geo-aware apps, the store you are getting your morning mocha from could thank you by offering free wifi or, like a store near me, a discount. Find a cheaper price from your phone like Red Laser, but with it all local. On-device coupons and customer loyalty programs will benefit users. Maybe soon we can dump all those plastic cards from our wallets.
For advertisers, Seth Goldstein, co-founder of the excellent SocialMedia.com is quoted in this AdAge.com article; “If you know where the consumer is, and that she is physically touching your brand, then you do not need to rely upon traditional mass-media channels to reach her." What if your store had an event and half of the people there telling their friends about it via Facebook Mobile (Maybe Facebook Mobile will now get a much much needed fix! Again, Facebook...call me. Let’s talk usability.)
Geo-location marketing has been the baby-waiting-to-be-born for some time. But apps like FourSquare have not reached a tipping point. Now, with Facebook in the game, the scale has pretty much tipped and fallen to the floor. GEOFocus was started just last month to catch hold of this new market. Look for McDonald’s to be a player when Facebook starts to integrate companies into it’s geo-aware plans.
So is this a good time to discuss Facebook’s reluctance to plug into privacy concerns?
By the way.....I am “Danny Skarka” on FourSquare.
DATAPOINT:
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
source: Facebook
For advertisers, Seth Goldstein, co-founder of the excellent SocialMedia.com is quoted in this AdAge.com article; “If you know where the consumer is, and that she is physically touching your brand, then you do not need to rely upon traditional mass-media channels to reach her." What if your store had an event and half of the people there telling their friends about it via Facebook Mobile (Maybe Facebook Mobile will now get a much much needed fix! Again, Facebook...call me. Let’s talk usability.)
Geo-location marketing has been the baby-waiting-to-be-born for some time. But apps like FourSquare have not reached a tipping point. Now, with Facebook in the game, the scale has pretty much tipped and fallen to the floor. GEOFocus was started just last month to catch hold of this new market. Look for McDonald’s to be a player when Facebook starts to integrate companies into it’s geo-aware plans.
So is this a good time to discuss Facebook’s reluctance to plug into privacy concerns?
By the way.....I am “Danny Skarka” on FourSquare.
DATAPOINT:
There are more than 100 million active users currently accessing Facebook through their mobile devices.
People that use Facebook on their mobile devices are twice more active on Facebook than non-mobile users.
source: Facebook