DANNY SKARKA | media specialties

Lead-er-ship | ˈlēdərˌ sh ip | Creating a way for people to contribute.

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Facebook Needs To Lead

In today’s Wall Street Journal Online, more bad press over privacy issues at Facebook. Is Facebook social media’s "Patient Zero"? Is it single handedly destroying a medium just as it's getting going? Whether the privacy issues with Facebook are any worse then MySpace, Digg or others, Facebook is the gorilla. As such, it needs to set a high standard for the sake of this new industry. Read More...
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Happy Birthday, HoffPo

I once confused her with a Gabor sister when I heard her speak. Her run for the Governor of California was entertaining. Now, she is the head of the #1 blog on the internet according to Technoroti. Congratulations to Arianna Huffington and The Huffington Post...now 5 years old and a true powerhouse. Read More...
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News you can use

My last post talked about Facebook’s Mobile app opening geo-aware features. What if news had that same concept? When it comes to breaking news, the importance to the consumer is “does it matter to me?” If the event was in your neighborhood, wouldn’t you want to know? And if you travel around during the day, wouldn’t you want to know no matter where you were? Well, your phone knows where you are (scary thought, but true). Now you just need to tie that to a news organization and a mobile app. Read More...
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Facebook knows where you are

Check-in and Badges are just the beginning. Shortly, Facebook goes geo-aware and everything is going to get bigger. Read More...
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Newsweek Gets It Too Late

“I don’t believe that Newsweek is the only catcher in the rye between democracy and ignorance, but I think we’re one of them. And I don’t think there are that many on the edge of that cliff.” Read More...
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Twitter 1 Everyplace Else Zero

Two good things happened to me this morning. I found out about Conan O’Brien’s new show on TBS. And I can unsubscribe to about 12 newsletters. Read More...
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Online and TV together. Yet another survey

And yet another report on internet-TV usage. And the winner is... Read More...
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Internet and TV together

People are using the internet along with their televisions 35% more. Read More...
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How to Motivate

I once worked for a startup that listed as a core value “Hire and maintain key employees.” Forty years of psychological research tells us how to do that. Read More...
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ImageMovers Digital and Disney

Last Friday, Disney announced that it will close ImageMovers Digital here in Northern California. Specializing in performance capture at it’s new facility, IMD produced “A Christmas Carol” with Jim Carrey. Read More...
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New York Times Webcast Ideas

According to The Daily Finance, The New York Times plans a daily web newscast to stream at 11am Easter Time. Times publisher Arthur Sulzberger Jr has already mentioned that a printed version of the New York Times may end up being an artifact of old technology. A “remember when....?”. This move to video is a sign that the NYT is moving forward. Congratulations! Read More...
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Pew report not a surprise

Pew Research Center’s Internet & American Life Project and Project for Excellence in Journalism surveyed 2000 people by phone and mobile and came up with this result: people get their news from multiple places. Duh! Read More...
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ABC News Reboots

ABC News sees the future. Read More...
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Achievement, a definition

Real achievement consists in actually doing something, not just talking about it. Powerpoint is not life. Reality is not virtual. Read More...
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Broadcast Employment

The broadcast and entertainment industry rely on advertising. Companies don't advertise unless they have the budget for it. Companies have the budget for it if they sense people are willing to buy. It's the simple cycle. But it puts the broadcast industry near the end of the food chain. Is Congress making it worse? Read More...
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Positive outlook?

A positive outlook for media? Maybe. Read More...
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Bain and Company

I had a 60+ minute phone conversation with Kirk Willmarth from Bain and Company. They are doing a market research study on the global broadcast market. It was an interesting conversation and it got me thinking. Read More...
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