World Cup Twitter
Sat, June 19, 2010 Filed in: Social Media | Twitter
It’s been fascinating watching Twitter during the World Cup. Well, in between Fail Whales. Twitter deciding to make some major under-the-hood changes at a time when their traffic is screaming does display a bit of “AT&T-ism”, believing you can do more then you can. More of a “Scale Fail.” But when you live on the edge, sometimes things don’t go as planned. And Twitter has been giving you the play-by-play of the screwup. In fact, the reason I can talk with authority on the Twouble with Twitter is that Twitter has told me and everyone else what’s happening. In any case, this post is not about that, it’s about the users and the beautiful game.
I have been trying to use Twitter to keep up with the games and have not found it to be the solution I was hoping for. Instead of informative posts like “US now ahead by 1” or “US ties England, take that BP!”, Twitter is flooded with “Nice pass!”, “hey, offsides Ref!” or “you call that a corner kick?.” I’ve seen more “WTF!! #soccer” posts to think it’s a bot.
The Twitter crowd is all in the same room, electronically. The World Cup is being a shared experience, not a broadcasted experience. If you are not in the room, the Twitterverse is not interested in letting you know what’s going on. It seems even in global Social Media, if you want to take part, you have to show up.
The Twitter crowd is all in the same room, electronically. The World Cup is being a shared experience, not a broadcasted experience. If you are not in the room, the Twitterverse is not interested in letting you know what’s going on. It seems even in global Social Media, if you want to take part, you have to show up.