Bain and Company
Tue, November 10, 2009 Filed in: Business | Television
I had a 60+ minute phone conversation with Kirk Willmarth from Bain and Company. They are doing a market research study on the global broadcast market. It was an interesting conversation and it got me thinking.
New Technology
As we pull out of this nose-dive economy, Engineering Managers are going use Return On Investment as a way of getting their capital budgets past CFO’s and CEO’s. “Buying this new box is cheaper then keeping the old box”. CFO’s love hearing that. So what is going to drive that Engineering Manager to a specific box? Well, my first question would be “what has the manufacturer done this past year, while I chilled on my heels, to push the technology? To give me more bang?”
The Smart Company
The smart company has used this downturn getting ready for the upturn, knowing that when the gates to the dollars opens again, Engineering Managers are going to be looking for something different. During all this economic mess, the Digital Transition happened. Twice. Technology has had a year to advance, and that’s a long time, especially with digital gear. How much ya wanna bet the “smart company” is probably small, and unheard of two years ago.
So Who?
How much ya wanna bet the “smart company” is probably small, and unheard of two years ago. Or atleast, not a market leader.
The Fun Begins in January. Q1 - 2010.
As we pull out of this nose-dive economy, Engineering Managers are going use Return On Investment as a way of getting their capital budgets past CFO’s and CEO’s. “Buying this new box is cheaper then keeping the old box”. CFO’s love hearing that. So what is going to drive that Engineering Manager to a specific box? Well, my first question would be “what has the manufacturer done this past year, while I chilled on my heels, to push the technology? To give me more bang?”
The Smart Company
The smart company has used this downturn getting ready for the upturn, knowing that when the gates to the dollars opens again, Engineering Managers are going to be looking for something different. During all this economic mess, the Digital Transition happened. Twice. Technology has had a year to advance, and that’s a long time, especially with digital gear. How much ya wanna bet the “smart company” is probably small, and unheard of two years ago.
So Who?
How much ya wanna bet the “smart company” is probably small, and unheard of two years ago. Or atleast, not a market leader.
The Fun Begins in January. Q1 - 2010.